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October is Non-GMO month and we are acutely aware of those who are working to eliminate food grown with GENETICALLY MODIFIED SEED and those who are the great transgressors. Whole Foods has become a leader in the Non-GMO movement and we commend them on that effort and praise them for making such a timely choice. So we are removing Whole Foods from the Bettina’s Box of Shame.

We noticed several other reasons to take them out of Bettina’s Box of Shame. One of our big concerns, at the time we put them in the Box of Shame, was their frozen spinach, etc. from China, especially since, at the time, melamine was being found in foods from China. We find they no longer stock such frozen spinach, however, their current crop of frozen spinach is from Brussels – some from France. While we think those countries are great, we don’t think stocking frozen foods from outside the United States is so great. We hope they will change that practice. There are too many signs around their stores touting “buy local” for them to continue to engage in the practice of having some of their frozen foods come from other countries with no choice given to those who actually want to buy local – even frozen foods.

On the good and most amazing side at Whole Foods – which started to turn our thinking, – several times this summer we found Whole Foods had organic fruit at a price lower than conventional fruit – strawberries, in particular. That practice needs to spread to other foods. It is cheaper to raise organic foods – eliminating the high cost of Monsanto Seeds, pesticides and other offending crutches some farmers use, should eventually result in the lowering of the cost of organic foods.

We found that lower cost particularly exciting and loaded a cart full of the fruit, sending emails to all we could think of to tell them that news and invited friends and colleagues over for tea with Whole Foods fruit and small labels on the table asking them to notice that the price of the organic fruit they were eating (the strawberries) was $1.00 lower than the price of the conventional fruit – $1.00 higher.

We commend Whole Foods on its leadership in the non-GMO movement and will follow and support their activities in this realm. We hope you will too. CUDOS, Whole Foods, on a job well done. Keep up the good work and stay out of Bettina’s Box of Shame.

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